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susan weinschenk blog

02.12.2020

It creates you your portfolio website (no coding, no hassle with hosting), it generates a nice front page, and it allows you to put together nice project case studies in minutes. Recently, we talked to Susan Weinschenk, a scientist and best-selling author, about the way designers can benefit from scientific research and what makes online products and services popular and likeable for … Ph.D. Susan Weinschenk: 100 Things Every Designer Needs to Know about People (Paperback); 2011 Edition. One of the most effective stories to get a job or a project is to describe your own journey through this space. Available instantly. Many of us work with websites that depend on collecting user information - lead generation sites, charity sites, etc. Userlytics arranged for the students in the class to have credits so that each student could run 3 tests. On this episode of Human Tech we interview Karl Fast and Stephen Anderson about their recently published book:  Figure It Out: Getting from Information to Understanding. This would give us all time to refill the water bottle, grab a bite to eat, go to the restroom, get up and do some stretching…. People are sometimes ready with a coherent and clear story of their own, but not everyone. There’s an appraiser who was sent to put the value on this big hotel building before it was sold. What other ideas have you tried to make these virtual meeting days less stressful and healthier for our mental and physical well being? On the episode I act like a fan girl at the beginning, but really, the book impressed me that much. In his research, he showed people various stories and videos, and he drew blood during the story. In this episode of the Human Tech podcast we talk with Dana Chisnell about the role of user experience in government technology and public policy. He could show the release of particular chemicals in the bloodstream, based on the arc of the story. You have to make it very clear from the beginning who is the protagonist and the antagonist, in other words: the good guy and the bad guy. It might be. Yeah, this is such an interesting area. Behavioral Science, Brain Science, And Design, By Susan Weinschenk, Ph.D. On this episode of Human Tech we talk with Dean Barker who is the VP for User Experience for United Health Group, and is also a long time friend and colleague. Pearson 9780136746881 9780136746881 100 Things Every Designer Needs to Know About People eBook We design to elicit responses from people. My publisher has also given me a promo code for 35% off if you pre-order it through their outlet. It allowed them to continue learning and to do their project even while staying at home. You have to tell a story about a particular project or client. (Hint: Dana is an optimist and says “YES”). I think we learned a lot from you again. Can you tell me a specific example when you applied all these learnings from behavioral science in design? I wanted to update some of the research and include some new ideas. If we are talking about behavioral science as I describe it, we are talking about psychology, cognitive psychology, social psychology, motivational psychology, and then we are also talking about behavioral economics. Comment rédiger un UX-wordingqui incite notre utilisateur à naviguer et à utiliser nos principales fonctionnalités ? HumanTech is a podcast at the intersection of behavioral science and technology. What can we do? 3,155 Reviews. I'm a consultant to Fortune 1000 companies, start-ups, and educational and government organizations. Authors Karl Fast and Stephen Anderson on “Figure It Out” WOW, WOW, WOW. “We can tell the story of what we did, what the issues were, and how they were resolved.”, That’s the basic story format. As a result, the company loses seven million dollars overnight. Selon Susan Weinschenk et les études qu’elle a épluchées, les nouveaux usages et outils Internet répondent instantanément à ces besoins issus de l’activité de la dopamine dans notre cerveau. I haven’t had any meeting requests for 50 minutes. Recently, UserTesting’s very own Stephen Fleming-Prot, Principal UX Researcher, was a guest on Human Tech, a podcast that explores the intersection of humans, brain science, and technology, hosted by Dr. Susan Weinschenk and Guthrie Weinschenk.. 4.4 Instructor Rating. I recently read a blog post by Nick Elkins where he paraphrased from Dr Susan Weinschenk’s book 100 Things Every Designer Needs to Know about People: “Repeating information, and the use of that information, forms new connections in your brain where memories are stored. You have to establish that right away because it grabs attention. The most interesting design stories are when there is a problem. Profile views - 952. Some people are using it and they really like it, but some others aren’t using it. Find Susan Weinschenk's email address, contact information, LinkedIn, Twitter, other social media and more. That doesn’t sound very exciting, right? When you go to the car rental counter they just have a two-minute interaction with you. I teach courses in user experience as an Adjunct Professor at a campus of University of Wisconsin (the campus in Stevens Point Wisconsin). For example, we worked on a poorly designed form for appraising the value of commercial real estate. And we talk a little bit about our current “Covid” world. Is there a structure how we should build up a design story? Over the last few months I’ve been working on a 2nd edition. 25 Courses. The first blog post I … They are all 30 minutes (and then back to back) or 60 minutes and back to back. The code is 100THINGS. Build a beautiful portfolio quickly and easily. It also helps you do the copywriting part with great examples and guiding questions. info@onetwistedsquirrel and check out his instragram: onetwistedsquirrel. So I’m happy to say that I’ve finished the 2nd edition and sent it off to the publisher for printing. Et La magie du rangement de Marie Kondo. Susan Weinschenk tackles the topic of web design features influencing the human brain, i.e., the visitor’s mind. What About User Experience in Government Policy? That’s the drama! So we know that a good story has a real effect on your body as well. Kindle Edition $15.39 $ 15. Dr. Susan Weinschenk suggests that ‘multitasking’ is not a word at all. We’re really pleased to start this series of interviews with thought leaders in this space. Buy now with 1-Click ® 100 MORE Things Every Designer Needs to Know About People (Voices That Matter) by Susan Weinschenk | Sold by: Amazon.com Services LLC | Sep 25, 2015. And he is being blamed. Bien que vous entendiez beaucoup parler du concept de «multitâche» dans diverses recherches et études scientifiques, ce terme n’est pas toujours utilisé de façon adéquate. Susan, you work on the intersection of technology and behavioral science, which is a very exciting field. That is behavioral economics. To be able to think about it, and craft it as an accurate but interesting story, so you can tell it in a compelling way, I think that would be very helpful. Susan M. Weinschenk's Blog. The Team W has a full curriculum of online video courses. I talked with Susan about how to learn more about behavioral science and how to build a portfolio where you tell the real story of your design. 49,716 Students. It should change the way you present and share any kind of information, whether text, visual, digital or physical. Susan Weinschenk Ph.D. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs to Know About People, 100 MORE Things Every Designer Needs to Know About People, and … So when you have an initial tension, you’re releasing cortisol, which is the stress hormone, and before you get right to the resolution, you’re releasing dopamine, which means you want to know more and more, and when it’s resolved, you release oxytocin, which shows that you have empathy for the character. But here’s the situation. BPS Research Digest; Career Renegade | Career Change Revolution; Cognitive Daily; Conversion Rate Optimization & Marketing Blog | FutureNow; Deric's MindBlog ; Jim's Marketing Blog; Neuromarketing; Neurophilosophy; Own Page One: … Check out our courses and free reports at courses.theteamw.com. Why is that? Is it the usability or is it something motivational? Often, these sites have information useful to those visitors. On Blogger since August 2008. I want to caution everyone to find people who really dig into actual research, and not just talk about a summary that they heard from someone who heard a summary from someone who….. You should find the writers who really interpret actual research and follow them. But the heart of the story is not the image of the screen, but the story of what we did with it, why we did it, and what user’s reactions were, and so on. 4.3 out of 5 stars 45. And then you have to very quickly build tension in. I’m teaching a class this semester “Evaluating User Interfaces”. What do you think, how can UX designers get started in behavioral science? Contact me. Wow, that’s exciting. Is it to tell the story in pictures? Or is it better to tell it on a video, or to write it out? Publication date 1997 Topics Graphical user interfaces (Computer systems), Computer software -- Development Publisher Wiley Computer Pub. The publisher,  Rosenfeld, has a coupon code for us:  Go to this webpage: https://rosenfeldmedia.com/books/figure-it-out/, and when you are checking out use this code: humantechfigure0820. On this episode of Human Tech we talk with Dean Barker … What do you think, what is the best way to present these in a portfolio? Can the government be user-centered? The second one is about how people behave in certain situations. Does it help? She applies research in psychology to predict, understand, and explain what motivates people and how they behave. Behavioral Science, Brain Science, And Design, By Susan Weinschenk, Ph.D. I can give you a few practical ideas though. That was studied in the 1800s by a German guy named Freytag, who went back hundreds and hundreds of years and evaluated the most compelling stories of civilizations, and he found there was a thing called the story arc. Check out our courses and free reports at courses.theteamw.com. One of the most effective stories to get a job or a project is to describe your own journey through this space. 100 Things Every Designer Needs To Know About People de Susan M. Weinschenk, Ph.D. Il a plein de notions de psychologie rapportées au design. We want them to buy something, read more, or take action of some kind. August 11, 2020. SHARE. I think every designer in the universe has heard about the “dotted book” from Susan Weinschenk: 100 Things Every Designer Needs to Know About People. Menu The Team W; Home; Learn; Consulting; Speaking; Books; About ; Take Courses; Podcast; Blog; Scroll down to content. And now you can talk about the form, the research you did to find out what really was the problem with the form, the impact of stressful situations the users have. Certainly visuals are very compelling, but even comic books have words in it. You have to establish that right away because it grabs attention. In his research, he showed people various stories and videos, and he drew blood during the story. A behavioral scientist, Susan helps tech companies build better products by understanding their users’ motivations and driving forces. I’m used to working remotely and teaching remotely, but it doesn’t mean that students are used to learning this way. People think if you don’t have a lot of pictures or you can’t show a lot of visual designs, the person who you are trying to reach won’t like it, won’t get it or will dismiss it. He could show the release of particular chemicals in the bloodstream, based on the arc of the story. We have this poor hassled real estate guy, just trying to do his job, he makes a mistake, and the company is out seven million dollars. This is episode 100 of our Human Tech podcast! Susan WeinSchenk. Actually, we try to encourage people to build portfolios this way at UXfolio, and we build tools to make it super easy for them. In many cases, our journeys are not step-by-step linear; we do have our own zig-zags. TWEET. Sure. The official date it will be available is June 30 (2020) but it is available for pre-order now at Amazon. It’s almost as though she has been sitting in our User Experience conversations for the last 18 months. And the employees need to be efficient. 2. Indeed. We always ask the question on designer interviews: “How did you become a designer?” Maybe we should highlight this in UXfolio even more. C’est ce que nous explique Susan Weinschenk, Behaviour Scientist et speaker USI 2017 : « What I find the most fascinating about the human brain is its neuroplasticity: the brain is capable of change. So start building your awesome portfolio. That was studied in the 1800s by a German guy named Freytag, who went back hundreds and hundreds of years and evaluated the most compelling stories of civilizations, and he found there was a thing called the story arc. Does it work? I have a Ph.D. in Psychology and decades of experience as a behavioral scientist, applying psychology to the design of digital products. And if you liked what you read here, give UXfolio a try. 100 MORE Things Every Designer Needs to Know About People, from Susan Weinschenk This is the second book on the series and, like the first, aims to help you understand how internet users make decisions. I don’t think that is true. In fact, I’m mentoring someone right now on exactly this. They don’t have time to really get to know you. Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups, governments and non-profits. In this episode we talk about remote user research — the advantages, disadvantages, and challenges. It may change the way you think about thinking and how people process information. You have to really think about it as a story, and figure out what’s the best medium to tell this story. You have to make it very clear from the beginning who is the protagonist and the antagonist, in other words: the good guy and the bad guy. But how do we motivate people to use the app? The FREE newsletter is created by Susan Weinschenk, “The Brain Lady”. “But the heart of the story is not the image of the screen, but the story of what we did with it, why we did it, and what user’s reactions were.”. In fact, I’m mentoring someone right now on exactly this. So I’m going to find out more information and delve in that one topic. Susan Weinschenk has a Ph.D. in Psychology, and is the Chief Behavioral Scientist and CEO at The Team W, Inc, as well as an Adjunct Professor at the University of Wisconsin. For most of the students this was their first experience at planning, conducting, and analyzing unmoderated remote tests. Listen and/or subscribe to our HumanTech, Dean Barker, VP for UX at United Health Group on the Human Tech Podcast, Authors Karl Fast and Stephen Anderson on “Figure It Out”, Amy Bucher and Behavior Change Design on the Human Tech podcast, https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/, Remote User Research Episode on Human Tech, It’s Our 100th Episode of the Human Tech Podcast, Userlytics User Testing Tool Helped Us Get Through a Difficult Semester. The team’s blog is a useful compendium of all things behavior science, brain science, and design. Below is a very thoughtful and interesting review of our website done by Dr. Susan Weinschenk. A behavioral scientist, Susan helps tech companies build better products by understanding their users’ motivations and driving forces. What Makes Them Click? And there is another guy named Paul Zak, who wrote a book called, . View Susan Weinschenk’s profile on LinkedIn, the world’s largest professional community. And if you are interested in purchasing the book the publisher,  Rosenfeld, has a coupon code for us:  Go to this webpage: https://rosenfeldmedia.com/books/engaged-designing-for-behavior-change/, and when you are checking out use this code: HumanTechEngaged0620. Posted on November 16, 2020 November 16, 2020. But he was hassled, he was told to had to do it by seven o’clock that night, so he was tired, and he goes there, brings up this form that is very hard to fill in, and accidentally he puts in a wrong number. You can take their courses, or you can also follow their blogs. FREE Shipping. It is just task-switching at a faster pace. It’s a tough question. Brain Wise. If your job involves designing anything, or communicating information to others, then I think you need to read this book. You can do a video or a slideshow for example, and tell the story. It is such a big field. For example, someone’s story might be: “I started off doing HTML coding, and then I was working on this project when I realized we don’t think enough about this gap between what stakeholders and users wanted, and I became very interested in that gap, so I decided to learn more about….”. Dean Barker, VP for UX at United Health Group on the Human Tech Podcast. Like campuses around the world we are shut down because of the Covid pandemic. Posts. A typical mistake I see in UX portfolios is lack of content explaining their contribution to the effort, the images are only the final product and not the process to get there. Paperback $26.40 $ 26. When the campus closed down we were in the middle of our unit on user testing. So you want to have a protagonist or an antagonist, build the tension quickly, and show how you resolved the tension. 4.6 out of 5 stars 76. It has turned out to be even more popular than I had thought and hoped, and I am very grateful to all the readers who have read it and who have reached out to me about it since it was first published. The Team W Blog is the work of Susan Weinschenk, “The Brain Lady” and one half of The Team W, an extremely successful consulting firm that has worked with dozens of Fortune 1000 companies. Susan Weinschenk has a Ph.D. in psychology and over 30 years of experience as a human factors and user experience consultant to Fortune 1000 companies, start-ups, government agencies, and non-profits. 4 COMMENTS. He came to me and he said, “I want to put together a portfolio that shows what I really do.” And I think the best way to do this is through design stories. Sound familiar? Build conflict, build stress. We agree with Dr. Weinschenk’s observations and suggestions, and appreciate her insights. 5 Things Every Presenter Needs To Know About People - YouTube Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. You identify who the person is that’s having a problem and lay out the problem. I think every designer in the universe has heard about the “dotted book” from Susan Weinschenk: 100 Things Every Designer Needs to Know About People. And besides telling design stories about your projects, you can also tell your own story. I think this story format is very useful for designers when they build their portfolios. He came to me and he said, “I want to put together a portfolio that shows what I really do.”. My blogs. You can get a PhD in each of those, so it can be overwhelming when you are a designer and just want to learn a bit more about these fields. You might say I have heard that gamification may not work because rewards kill intrinsic motivation and it’s relevant to what I’m designing. In this episode of the Human Tech podcast we talk with Grant Crowell about communicating, using humor, marketing and about his new book. I think you should. And there is another guy named Paul Zak, who wrote a book called The Moral Molecule. Dopamine Why We're All Addicted to Texts, Twitter and Google Dopamine makes you addicted to seeking information in an endless loop. Take Susan’s advice and use UX storytelling to impress your readers. And then you have to very quickly build tension in. View Full Size. We are working with a client right now who has an application for people working on front desks at different companies like airlines, car rentals, etc. How is he going to get out of this?”, “The most interesting design stories are when there is a problem […] people will get interested and ask themselves, ‘What did he do then? The author believes that users make purchasing decisions subconsciously, rather than consciously as they make a decision based on automatic triggers and emotions. I think that is really powerful, and helps the people hiring understand where you are coming from and what you can bring to the table. This is an application to help them better understand what a customer needs at the moment. There is a whole science of storytelling. In case you would like to present your design stories in your UX portfolio, UXfolio is a great platform for it. EMAIL. Tell your personal story about how you ended up where you are today. Posted Aug 27, 2014 . Increased competition has led firms to rely heavily on their employees. Anyone tried this? And here’s a link to the book: GRANTASMS: Creative twisted words for cool people! That’s what we call psychology. So a big THANK YOU to Userlytics for providing this opportunity. Efficiency is what every business aims for. Susan Weinschenk has a Ph.D. in Psychology and more than 30 years of experience as a behavioral psychologist. Get news and research on behavioral science, brain science, and design. We can tell the story of what we did, what the issues were, and how they were resolved. Susan Weinschenk, Ph.D. In this episode, Stephen shares his experiences as a designer and researcher and had some great discussions with Susan and Guthrie. sept 17, 2014 Nouvelle donne sur le marché de la vidéo en ligne : Facebook fait face à YouTube. When I wrote 100 Things Every Designer Needs to Know About People I, of course, hoped people would like it (every author wants to be a “best seller”!). If your copy is dog-eared and you want a new one, or if you want to buy one for a friend or recommend it to others, try the 2nd edition. Both parts are important. « Nous ne pouvons vraiment pas nous concentrer sur plusieurs tâches à la fois, à l’exception de tâches automatiques telles que digérer ou respirer », déclare Susan Weinschenk, Ph.D., PDG et chef du département scientifique du comportement chez The Team W. De nombreux avertissements contre le multitâche que vous avez probablement lus f… know about people voices that matter weinschenk susan weinschenk isbn 9780134196039 kostenloser versand fur alle bucher mit versand und verkauf duch amazon 100 things every designer needs to know about people what makes them tick voices that matter amazonde weinschenk susan fremdsprachige bucher weinschenks new book 100 more things every designer needs to know about people applies … The brain you’re born with adapts itself constantly: we are just starting to understand how this works ». That’s the basic story format. We found that it is the combination of both. Celui-ci ne parle absolument pas d’interface, ni de design, quoi que… il m’a beaucoup inspiré car j’applique ce que je fais en design dans ma vie, et ce que je fais dans ma vie dans le design. Your browser does not support the audio element. by Susan Weinschenk | Apr 1, 2016. Especially now when there is a startup every other week. The Brain Lady. It’s not a “quick bites” type of read. You may not show much visually, because so much of what we do is not on the designed screens. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. So now we have the setup. Repeat it enough times, and it sticks. 5.0 out of 5 stars 1. Pour améliorer l’expérience utilisateur, il est indispensable de connaître les bases éditoriales web et de se poser les bonnes questions. Then they used Userlytics to run unmoderated tests. These are both huge fields.  Articles by Susan Weinschenk on Muck Rack. At UXfolio we are building a new UX portfolio platform for designers where they can showcase not just their visual skills, but all the thinking that goes into the design, just like your work with usability and motivations. Kindle Edition $13.99 $ 13. If your job involves designing anything, or communicating information to others, then I think you need to read this book. We created our product, UXfolio to support UX professionals with portfolio building. Dana just started a new job as a partner/founder, Policy Design, with the National Conference on Citizenship (NCoC). I can show you how a screen originally looked, then we did forty-two things, and this is how it looks right now. by Ph.D. Susan Weinschenk | Jan 1, 1672. Susan Weinschenk. EMBED (for wordpress.com hosted blogs and archive.org item tags) ... Susan Weinschenk. Are You Optimistic or Pessimistic About Future Technology. Paperback More Buying Choices $17.78 (8 used & new offers) 100 cosas más sobre la gente que cada diseñador necesita saber. Because they are all sheltering in place this was especially important to them. These days my workdays often consist of one online meeting after another. At these front desks everything happens really quickly. Amy Bucher, Vice President of Behavior Change at MadPow, and author of Engaged: Designing for Behavior Change, joins us for this episode on Human Tech. Sometimes I have long streams of back to back meetings with less than 30 seconds in between. So people will get interested and ask themselves, “What did he do then? You can do that in a variety of ways. Build conflict, build stress. 1. Blogs I follow. Susan Weinschenk Ph.D. You can take a single course or earn a Brain and Behavioral Sciences Certificate, and/or a User Experience (UX) Certificate. Click here to sign up and try it out! My second idea is to pick one topic from this broad field, one thing you think is the most relevant to what you are designing, and then dig into that. So on a recent call with a client last week I asked if we could all change our meeting settings so that the default is a 50 minute meeting, not a 60 minute meeting. 99 $23.99 $23.99. There is a whole science of storytelling. How is he going to get out of this?’”. (good through June 30). To learn more about or get in touch with Dana, her website is danachisnell.com and her email is dana.chisnell@gmail.com. Are You Addicted to Texting? The Future of Social Networking on the Human Tech podcast. Susan M. Weinschenk's Blog Dean Barker, VP for UX at United Health Group on the Human Tech Podcast On this episode of Human Tech we talk with Dean Barker who is the VP for User Experience for United Health Group, and is also a long time friend and colleague. The class has been learning about heuristic evaluations, cognitive walkthroughs, and user testing. Aki valaha is foglalkozott UX-szel, akkor ismernie kell Susan Weinschenket, a The Brain Lady-t. Személy szerint Susan az egyik kedvencem, minden megjelent könyvét olvastam, követem a blogját, twitter csatornáját, YouTube csatornáját. We’re teaching remotely on Zoom and students are trying to finish their coursework while sheltering at home. There are few companies out there like mine, the Team W, who keep reviewing the latest scientific journals and try to translate that into practical advice for professionals. by Susan Weinschenk | Sold by: Amazon.com Services LLC | Mar 7, 2013. This app helps such companies to provide better customer service and also make more money. The Team W Blog. If we want to prevent this from happening again, what are we going to do? We’re Only Human. The students tried out conducing in person user tests first (using Zoom and doing the tests remotely for the most part). Le mariage dopamine / real time web serait-il en train d’agir comme une drogue dont les internautes ne pourrait plus se passer à l’avenir… ? Yeah, this is such an interesting area. Brain Wise. It’s fairly substantial,  but it is so well written and with lots and lots of examples, that I recommend it to everyone involved in any kind of information design/communication. GRANTASMS: Creative twisted words for cool people!

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